ROSA GLORIA CHAGOYÁN SELECTS MALDEF AS CHARITY FOR UNIVISION’S “¡MIRA QUIÉN BAILA!”
LOS ANGELES, CA – Univision has announced that legendary Mexican singer/actress Rosa Gloria Chagoyán, “Lola, La Trailera,” will be the first female celebrity to join the new reality program “¡Mira Quién Baila!” (Look Who’s Dancing!). Celebrities will be partnered with amateur dancers to win a grand prize on behalf of the charity of their choice. Rosa Gloria Chagoyán has selected MALDEF to be her charity and the beneficiary of her prize winnings.
Considered one of Mexico’s most legendary actresses, Rosa Gloria Chagoyán’s career extends to television, theatre and film. Among the many projects she participated in throughout her career, it was her very own movie franchise titled “Lola, La Trailera” that won her the most popularity. Her pioneering portrayal of “Lola,” as one of the first female heroines, forever changed the role for women in Mexican cinema and became a symbol of strong and empowered women everywhere. Produced by Chagoyán herself, with the help of her husband as director and executive producer, the movies also marked an important era in the Mexican film industry as they helped revive a dwindling movie market at the time.
Now Chagoyán makes her highly anticipated return to the small screen where she will continue to represent strong women everywhere and demonstrate that they can conquer any challenge with grace and charm.
In response to the generosity of Rosa Gloria Chagoyán, MALDEF President and General Counsel Thomas A. Saenz said, "We are delighted that the legendary Rosa Gloria Chagoyan has selected MALDEF as her charity for 'Mira Quien Baila'. This recognition of the importance of our mission to protect and promote the civil rights of Latinos living in the United States is particularly gratifying in light of the increasing challenges from irresponsible political leaders to the basic rights of Latino immigrants in Arizona and elsewhere."
Univision Studios and Endemol present “¡Mira Quién Baila!,” is an exciting new reality dance competition that pairs the most loved Hispanic celebrities with amateur dancers. Ten celebrities will compete in front of a live audience every week, dancing to a variety of different rhythms (Tango, Salsa, Merengue, Cha-Cha-Cha and Rock n’ Roll, among others) and will rotate partners to demonstrate their versatility on the dance floor.
An expert panel of judges will select the best each week, while the others will be left at the mercy of the viewers to decide who will be eliminated. These ten celebrities will need to demonstrate that they not only have the talent to rule the dance floor, but the charisma to win viewers’ hearts. In the end, only one celebrity will win the ultimate prize to be donated to the charity of their choice.
“¡Mira Quién Baila!” will air weekly on Sundays at 8pm ET/PT (7pm Central) on Univision beginning this fall.
For additional information about Univision’s “¡MIRA QUIÉN BAILA!”, please contact: Elizabeth Sanjenís, firstname.lastname@example.org, 305-471-4086, or visit www.univision.com.
For all media inquiries, please contact Laura Rodriguez.